Big Sugar-Big Problem

Are tobacco companies responsible for lung cancer?

Are Sugar companies responsible for negative health outcomes?

Are fast food companies involved for obesity?

Are car companies to blame for automobile accidents?

Are expensive gym memberships to blame for not working out?

I believe that they boil down to a personal problem. We cannot sit here and point our fingers at industries who manufacture products or services that lead to negative outcomes.

I do not believe that food and beverage manufacturers have neither an ethical nor a legal responsibility to consumers who experience negative health outcomes from consuming products with added sugar but I do believe that they should be regulated, but not taxed.

Got Insurance?

They say sex sells, so what happened to the drugs and rock n’roll? We have seen ads using sex and humor as an appeal and they are very effective. Carl’s Jr has consistently used sex as an appeal to see their burger. Though looking at the ad, I don’t always want to go buy one, it makes me remember the ad because of its sultriness.

While the use of humor is done well by Post-It, making me laugh because their ad is something that many women wish they could do.

So sex and humor sell, and even the Oregon State University Barometer knows it!

So why are these ads so effective? Not necessarily because of the humor, that is just one portion, it is the entire ad design. So when looking at the Got Insurance ads, their use of ad design is spot on making them effective.

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