I am a senior at Oregon State University majoring in Business Marketing and will be graduating in the Spring of 2014. I was raised in Portland, Oregon where I ran track, played soccer and golfed. I am an active member of Delta Gamma where I served as Director of Crews for 2 years. In Corvallis, I am a regular volunteer at Corvallis Caring Place spending time with the elderly, participating in other University sponsored and Greek life community service events as well as raising money and awareness for Service for Sight and Aid to the Blind. I have enjoyed the past few years in Corvallis (especially with the win at the Hawaii Bowl by the Beavers!), but upon June of this year I will be leaving the place I have called home for other opportunities with the hopes that my education and past employment will lead me to great endeavors.
I have had two major internships during my college education that have set me up with knowledge in the social media marketing industry. The first internship I have had was at Postano. Over the course of the past three and a half years I have personally seen this industry grow among users, platforms and brand engagement.
I have had two major internships during my college education that have set me up with knowledge in the social media marketing industry. The first internship I have had was at Postano. Over the course of the past three and a half years I have personally seen this industry grow among users, platforms and brand engagement.
This past summer, I had my second internship at Digital Brand Architects where I worked with different fashion brands to create the best social strategy for them. This internship helped me gain knowledge of how to best capture an audience though various social media platforms. In addition to a summer internship, I returned to New York City for Fall Fashion Week where I was able to use social media as a driving force in such public way.
Over the next nine weeks I will be spending just a little more time online, blogging about everything marketing related. I will look at the good, the bad and the ugly while tying it to course topics. I have a strong interest in using social media to share a brands message, and think that it should be a front-runner in brands eyes. With this blog I am hoping to relate course topics and ideas and spin them in a way that I see them best fitting. I think that recent examples, pictures and links as well as personal experiences in both my professional career and my personal life will be a driving factor to how I view course materials.
I am really looking forward to learning more about this class and relating it back to previous work I have done with brands. One thing I found very intriguing about our class on Thursday was discussing the importance of having "One Clear Voice" and how it will give you a competitive advantage. Working with many brands, it was very important to make sure that you knew each brand through and through to create the best social strategy. One example was working with Nine West, and we have to make sure that their tweets, Facebook posts and Instagram pictures all were correct according to the website and their overall culture. Though all posts were different, it was extremely important to have the correct promotion, product details or themes such as #StyleResolution. Having "One Clear Voice" is very important, if a message has a mistake on one media outlet it can confuse buyers, anger them, and they could choose another brand.
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